AI search optimisation · Google & generative engines

Build the Authority to Become an AI-Cited Brand

Increase the chance of your brand, expertise, products and services being discovered, mentioned and cited across Google AI Overviews, ChatGPT, Claude, Perplexity and Microsoft Copilot.

Get Your Free AI Search Review See What’s Included

Google AI Overviews

ChatGPT & Claude

Perplexity & Copilot

Brand Mentions & Citations

Generative engine optimisation

Search Visibility Is No Longer Just Ten Blue Links

Customers increasingly receive a synthesised answer before visiting a website. The commercial opportunity is to become one of the brands, experts or sources used to shape that answer.

Brand Mentions

Your business, product or expert may be named directly inside an AI-generated response, increasing familiarity and influencing later searches.

Source Citations

Your page may be referenced as a supporting source, creating a visible pathway from the generated answer to your website.

Recommendation Inclusion

Strong category relevance and independent corroboration can help a brand enter comparisons, shortlists and commercial discovery conversations.

AI Overviews citations & mentions

What AI Search Visibility Can Look Like

A generative answer may mention a brand within the response, attach citation markers to individual claims and display supporting source cards beside or beneath the answer.

A clear brand or expert mention within the generated answer

Inline citation markers connected to supporting claims

Source cards that can send users directly to cited pages

Visibility across informational and commercial research journeys

Brand discovery even when the first interaction is zero-click

No platform guarantees inclusion. The objective is to improve the relevance, clarity, authority and independent corroboration that make a source more useful to search and answer systems.

Illustrative AI search interface—not a live Google result. It demonstrates the difference between an in-answer brand mention and cited supporting sources.

Multi-platform AI search strategy

Visibility Across the Leading Answer Engines

Each platform retrieves, synthesises and presents information differently. The strongest strategy builds durable web signals that can support discovery across several systems rather than chasing one temporary interface.

ChatGPT

Develop clear, crawlable subject expertise, distinctive first-party information, strong brand entities and credible third-party references that can support search-enabled answers and recommendations.

ChatGPT optimisation

Claude

Publish well-structured, precise source material with transparent authorship and useful supporting evidence that makes complex topics easier to understand and reference.

Claude visibility

Perplexity

Strengthen citation-ready pages, timely information, external authority signals and source clarity for an answer engine that prominently connects statements with web references.

Perplexity SEO

Microsoft Copilot

Build conventional search strength, entity consistency, technically accessible content and authoritative external validation that can support Microsoft’s answer ecosystem.

Copilot optimisation

What’s included

AI Search Optimisation Services

The campaign combines the durable foundations of SEO with brand, entity, content and digital authority work designed for modern retrieval and answer systems.

AI Search Visibility Audit

Review existing brand mentions, citations, topic coverage, source eligibility, technical access, competitors and likely prompt journeys.

Explore AI search audits

Entity & Brand Signal Development

Clarify the relationships between the organisation, experts, services, products, locations, credentials and external profiles.

Explore entity SEO

Topical Authority Strategy

Map core subjects, subtopics, questions, comparisons and evidence gaps into a coherent content architecture.

Explore topical authority

Citation-Worthy Content

Create definitive guides, original analysis, expert commentary, statistics, comparisons and assets that give other sources a reason to reference you.

Explore AI-ready content

Technical AI Discoverability

Improve crawlability, rendering, internal linking, structured data, canonicals and content accessibility without relying on hidden “AI-only” tricks.

Explore technical AI SEO

Link Building Services

Earn contextually relevant links and editorial placements that strengthen both page-level authority and broader confidence in the domain.

Explore link building

Digital PR & Brand Mentions

Develop expert-led stories, commentary and data assets that create independent references across trusted publications and industry sources.

Explore digital PR

Author & Expertise Signals

Strengthen author profiles, experience evidence, credentials, editorial transparency and the connection between experts and topics.

Explore expert visibility

Publisher & Citation Network Analysis

Identify the sources repeatedly cited in your subject area and the legitimate editorial opportunities needed to join that information ecosystem.

Explore citation research

AI Mention Monitoring

Track a controlled set of commercially relevant questions across platforms, record brand inclusion and review changes in cited sources.

Explore AI monitoring

Authority for AI search domination

Topical Depth Needs Independent Authority Behind It

Publishing more content is not enough. The brand needs a coherent body of expertise, technically accessible evidence and credible references from elsewhere on the web.

Pillar 01

Topical SEO Authority

Cover the core topic and its meaningful supporting branches in depth, with deliberate internal linking and clear ownership of the subject.

Pillar 02

Domain & Link Authority

Earn relevant links and mentions from trusted sources that independently validate expertise, prominence and the importance of the website.

Pillar 03

Brand & Entity Authority

Build consistent associations between the brand, its experts, topics, services, products and real-world reputation across the wider web.

A note on “Domain Authority”: third-party authority scores can be useful comparative indicators, but they are not Google ranking metrics. The real objective is a stronger, more trusted domain built through relevant editorial links, credible mentions and genuinely valuable content.

How the signals connect

From Expertise to AI Citation

AI search optimisation is a connected authority system. Weakness in one stage can limit what happens further down the chain.

Foundation

Clear Entity

A consistent brand, expert, service and product identity.

Depth

Topical Coverage

Useful answers, evidence and structured content across the subject.

Validation

Links & Mentions

Independent corroboration from relevant and trusted sources.

Opportunity

Mentions & Citations

Greater eligibility to inform and appear within generated answers.

The process

A Practical AI Search Growth Programme

The strategy focuses on durable improvements that also strengthen conventional organic performance, rather than betting the campaign on platform-specific shortcuts.

Audit Visibility

Assess current mentions, citations, competitors, topics, sources and technical accessibility.

Map Prompts & Entities

Identify the questions, journeys and brand-topic relationships that matter commercially.

Build & Corroborate

Create stronger source material and reinforce it through legitimate authority development.

Monitor & Refine

Track representative questions, citations, organic performance and emerging content gaps.

Common questions

AI Search Optimisation FAQs

What is AI search optimisation?

AI search optimisation improves the clarity, relevance, authority and discoverability of a brand’s information so it has a stronger chance of informing generated answers, receiving citations or being mentioned across AI-assisted search experiences.

Is AI search optimisation different from SEO?

It extends SEO rather than replacing it. Technical accessibility, useful content, entity clarity, internal linking, authority and reputation remain important. AI search adds greater emphasis on citation-worthiness, independent corroboration and how information is retrieved and synthesised.

Can you guarantee an AI Overview or ChatGPT mention?

No. Generated responses change by platform, model, prompt, location, personalisation and time. No consultant controls inclusion. The service strengthens the signals and source material that can improve eligibility and visibility.

Do backlinks help with AI search visibility?

Relevant editorial links and brand mentions can reinforce authority, prominence and relationships between a brand and its topics. Link building works best alongside strong content and entity signals—not as a substitute for them.

Does Domain Authority affect AI results?

Domain Authority is a third-party comparative score, not a Google metric. However, the underlying qualities people often associate with a strong domain—trusted links, credible mentions, useful content and genuine prominence—can support search authority more broadly.

How do you measure AI search performance?

Measurement can combine controlled prompt tracking, brand-mention frequency, cited pages and sources, assisted organic traffic, branded search trends, conversions and conventional rankings. Results need context because generated answers are not perfectly stable.

Request an AI search review

Find Out Whether AI Search Can Recognise and Trust Your Brand

Share your website, target market and the topics, products or services you want the brand associated with. I’ll review the current search footprint and identify the most important authority gaps.

Google AI Overview and answer-engine strategy

Topical, domain and entity authority development

Content, digital PR and link building integration

No guaranteed citations or fabricated performance claims—just a practical strategy for building the signals modern search systems rely on.

Get Your Free AI Search Review

Include your website and the subjects you want your brand to own.