Protect Existing Visibility
Identify redirects, canonical conflicts, accidental exclusions and migration risks before valuable rankings and traffic disappear.
Technical SEO services · London & UK
Fix the Foundations That Limit Organic Growth
Find and resolve the crawl, indexation, architecture, rendering, performance and structured-data problems preventing search engines from understanding, trusting and ranking your website properly.
Crawling & Indexation
Architecture & Internal Links
Core Web Vitals
Schema & Rendering
Technical foundations first
Great Content Cannot Outrun a Broken Website
A site can look polished to customers while quietly wasting crawl resources, splitting authority between duplicate URLs or preventing important content from being indexed. Technical SEO reveals what is happening beneath the design.
Unlock Suppressed Pages
Resolve technical barriers that prevent valuable services, categories, products or resources from being crawled and indexed correctly.
Create Scalable Growth
Build an architecture that distributes authority clearly and supports expansion without multiplying duplication and crawl waste.
Technical SEO audit
Turn Thousands of Signals Into a Prioritised Roadmap
A useful audit does more than export a crawler report. It combines crawl data, index coverage, templates, analytics, server behaviour and commercial context to establish what needs fixing first.
Crawl and indexation diagnostics
Canonical, redirect and status-code review
Site architecture and internal-link analysis
Core Web Vitals and performance assessment
JavaScript rendering and content availability checks
Structured data and rich-result eligibility
Prioritisation matters. A handful of template-level corrections can sometimes improve thousands of URLs, while dozens of minor warnings may have no measurable commercial impact.
What’s included
Complete Technical SEO Services
The investigation is shaped around the platform, site size, business model and symptoms—not a one-size-fits-all list of automated warnings.
01
Crawlability & Crawl Budget
Assess robots directives, XML sitemaps, crawl paths, parameters, traps, orphan pages and server responses to focus discovery on valuable URLs.
Explore crawl optimisation02
Indexation Diagnostics
Investigate why important pages are excluded, why weak URLs are indexed and where search engines disagree with intended canonicals.
Explore indexation SEO03
Site Architecture
Design logical hierarchies that connect priority services, categories, products and locations while reducing unnecessary depth.
Explore site architecture04
Internal Linking
Find orphan pages, weak hubs, broken links and poor authority distribution, then build meaningful routes between related content.
Explore internal linking05
Canonicalisation & Duplication
Control duplicate content created by filters, parameters, variants, print views, tracking URLs and inconsistent URL rules.
Explore canonical strategy06
Redirects & Status Codes
Resolve redirect chains, loops, soft 404s, broken URLs and status-code mistakes that waste authority or damage user journeys.
Explore redirect audits07
Core Web Vitals & Speed
Improve LCP, INP and CLS by identifying template, media, script, font, caching and server bottlenecks affecting real users.
Explore performance SEO08
JavaScript SEO
Test rendered content, links, metadata, lazy loading and hydration to ensure search engines receive the page intended for customers.
Explore JavaScript SEO09
Structured Data & Schema
Implement and validate appropriate structured information for organisations, services, products, articles, breadcrumbs and eligible features.
Explore schema markup10
Faceted Navigation
Balance useful filters with crawl and index control across large ecommerce, directory and publisher websites.
Explore faceted navigation11
International SEO
Review hreflang, country and language architecture, localisation, canonicals and regional targeting across international sites.
Explore international SEO12
Log File Analysis
Use server logs where appropriate to understand how search bots actually crawl the site rather than relying only on simulations.
Explore log analysisTechnical SEO hierarchy
Build From Accessibility to Performance
Technical SEO works in layers. Optimising a lower-priority enhancement has limited value when important pages still cannot be discovered, rendered or indexed.
The roadmap addresses foundational blockers first, then improves how authority, relevance and user experience flow through the site.
Layer 01Crawl access, server responses and renderable content
Layer 02Index eligibility, canonicalisation and duplication control
Layer 03Architecture, internal links and authority distribution
Layer 04Performance, structured data and search enhancements
Implementation-ready recommendations
Technical Findings Your Developer Can Actually Use
Each issue should explain the evidence, affected templates or URLs, expected impact, recommended fix, validation method and relative priority.
Example technical roadmap
Canonical conflictFiltered category templates point to inconsistent canonical destinations.High priority
Orphan service pagesCommercial pages receive no contextual links from relevant site hubs.High priority
Redirect chainsLegacy navigation routes pass through two or more unnecessary redirects.Medium
Schema warningsOptional properties are missing from a limited group of article pages.Lower priority
Migrations & redesigns
Protect Organic Visibility During Major Website Changes
Platform moves, redesigns and URL changes can erase years of accumulated organic value when SEO requirements are considered after launch.
Before launch
Benchmark
Record rankings, traffic, indexation, backlinks, templates and priority URLs.
Planning
Map & Test
Create redirects, preserve metadata, validate architecture and crawl staging.
Launch
Validate
Check responses, canonicals, robots, sitemaps, analytics and rendered output.
After launch
Monitor
Track coverage, errors, traffic and rankings while correcting issues quickly.
The process
From Diagnosis to Verified Resolution
Technical SEO is complete only when the recommended correction is implemented, recrawled and shown to have resolved the original problem.
Gather Evidence
Crawl the site, inspect indexation, review templates, data and server behaviour.
Prioritise Impact
Separate critical blockers and scalable template fixes from low-value warnings.
Implement Changes
Work with developers or provide clear requirements, examples and acceptance criteria.
Recrawl & Validate
Test the production change, monitor search response and document the outcome.
Common questions
Technical SEO Services FAQs
What is technical SEO?
Technical SEO improves how search engines access, crawl, render, interpret and index a website. It covers areas such as architecture, internal linking, status codes, canonicalisation, duplication, speed, JavaScript, structured data and migration control.
What is included in a technical SEO audit?
The scope depends on the website, but typically includes crawling and indexation, robots directives, XML sitemaps, status codes, canonicals, duplication, architecture, internal links, rendering, Core Web Vitals, schema and platform-specific risks.
Will you fix the technical issues or only report them?
The service can include implementation where access and platform capabilities allow, direct collaboration with your developer, or detailed developer-ready requirements. The important part is ensuring changes are validated after deployment.
Does improving site speed guarantee higher rankings?
No single performance improvement guarantees ranking growth. Core Web Vitals and user experience matter, but speed work should be prioritised alongside crawlability, indexation, relevance, content and authority.
How often should a technical audit be completed?
Large or frequently changing websites benefit from ongoing monitoring. Smaller sites may need a comprehensive audit before major SEO work, after platform changes or when visibility declines unexpectedly.
Can you help with a website migration?
Yes. Technical SEO migration support can cover benchmarking, URL mapping, redirects, staging crawls, launch validation and post-launch monitoring to preserve existing organic value.
Request a technical SEO review
Find the Technical Issues Holding Your Website Back
Share your website, platform and any known symptoms. I’ll take an initial look at the technical footprint and identify the areas most likely to need deeper investigation.
Direct senior-level technical SEO advice
Commercially prioritised recommendations
Developer-ready implementation guidance
No automated audit dump—just evidence, priorities and practical recommendations built around the site.
Get Your Free Technical SEO Review
Include your website address, platform and any recent changes or known problems.